Top 25 Indian Instagram Influencers of 2025
Discover the most influential personalities from India who are taking social media by storm with their unique content, massive following, and impressive engagement rates. From Bollywood celebrities to fashion icons, lifestyle gurus to comedy creators, these influencers are setting trends and making waves across Instagram.
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Ajey Nagar (CarryMinati)
YouTube & Instagram - India
43M+
Subscribers
6.8%
Engagement
$95K
Per Post
India’s most iconic digital creator known for comedy sketches, roasting videos, and gaming content.
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Jannat Mirza
TikTok & Instagram - Pakistan
22M+
Followers
4.2%
Engagement
$25K
Per Post
Pakistan’s top TikTok personality known for her vibrant lip-syncs, fashion, and lifestyle videos.
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Lilly Singh (IISuperwomanII)
YouTube & Instagram - Canada
39M+
Followers
5.9%
Engagement
$75K
Per Post
Globally recognized for comedy, empowerment, and hosting NBC's "A Little Late with Lilly Singh."
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Tyla Seethal
TikTok & Instagram - South Africa
12M+
Followers
7.1%
Engagement
$30K
Per Post
Chart-topping sensation behind "Water," redefining African influence in global music and content creation.
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Kanan Gill
YouTube & Instagram - India
1.2M+
Followers
3.9%
Engagement
$10K
Per Post
Popular Indian comedian and YouTube personality known for witty film reviews and observational humour.
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Kanwal Aftab
TikTok & Instagram - Pakistan
18M+
Followers
4.4%
Engagement
$20K
Per Post
Charismatic content creator popular for her lifestyle videos, entertaining skits, and wedding vlogs.
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Niharika NM
YouTube & Instagram - India/USA
2M+
Followers
6.2%
Engagement
$14K
Per Post
Known for her hilarious, fast-paced monologues and relatable South Indian content, Niharika is a rising voice in global comedy.
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Sangita Patel
Instagram & TV - Canada
800K+
Followers
2.9%
Engagement
$8K
Per Post
Canadian media personality known for her vibrant presence on ET Canada and fun lifestyle content.
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Mihlali Ndamase
Instagram & YouTube - South Africa
1.6M+
Followers
4.1%
Engagement
$9K
Per Post
South African beauty influencer celebrated for makeup tutorials, high-end fashion, and brand collaborations.
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Rabeeca Khan
TikTok & Instagram - Pakistan
10M+
Followers
4.6%
Engagement
$18K
Per Post
Pakistani social media personality known for dance, lip-sync content, and music video features.